We are in the data revolution: there has never been so much data available to us from CRM databases to tweets, from blogs to video, from location to ‘likes’. How we analyse it, what we use and what we ignore, requires a new way of thinking amongst marketers and researchers.
Will all this data replace traditional research or is it just another tool in the marketer’s box? This year’s Asia Research Conference explores the role of ‘big data’ and how it will revolutionise consumer understanding.
Asia Research Conference
19 – 20 November 2012
Fairmont Hotel – Singapore